BEL AMI

BEL AMI

The branding of Bel Ami, a French brasserie, captures the timeless elegance and relaxed sophistication of classic Parisian dining culture. Inspired by traditional European brasseries, the identity blends refinement with warmth, creating an atmosphere that feels both polished and inviting. The visual language draws from the heritage of French café life—expressed through elegant typography, balanced compositions, and subtle details—evoking a sense of effortless style.

Photography: Noam Prisman

Client:

Yarzin

Location:

Tel Aviv

Year:

2024