midtown jerusalem
EVERY GREAT CITY HAS A MIDTOWN
As the agency behind the branding of Midtown Jerusalem, we worked on shaping the identity of a major mixed-use development by Israel Canada, located on the historic grounds of the former Sha’are Zedek Hospital on Jaffa Street. The project brings together residential towers, hotels, offices, retail and public institutions, creating a new urban center in the heart of Jerusalem. Inspired by the city’s historic streets and stone architecture, the development blends contemporary urban living with Jerusalem’s unique character.
Client:
Israel Canada
Location:
Jerusalem, Israel
Year:
2024
