G CITY
The heart of it.
As the agency behind the evolution of G City’s brand, we led a strategic redesign of the logo – marking the beginning of a broader transformation. What started as a visual update became a comprehensive shift in brand language, aligning the identity with G City’s urban vision and international presence. Our work redefined the brand’s expression across touchpoints, creating a clear, contemporary system that reflects its role in shaping vibrant mixed-use destinations for everyday city life.
Client:
G City
Location:
Israel
Year:
2022
